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Libya Business News, T-shirt Store Starts New Fashion Trend

Libya Business News

T-shirt Store Starts New Fashion Trend

02/07/2013 – www.emgegconsulting.com

A new T-shirt shop in Benghazi has become a talking point among the youth in the city”s popular coffee shops. 
Boza, meaning “stylish”, is the first of its kind in Libya according to its owners, selling T-shirts, bags, and scarves printed with slogans like “Made in Libya”, “Walk like a Libyan” or a jumble of letters spelling out Benghazi. 
Some T-shirts are printed with “I love Cyrenaica”, referring to the eastern province where calls for more regional autonomy have heightened since the revolution. 
Other colourful T-shirts carry portraits of King Idris, whom Gaddafi ousted in his 1969 coup. 
“Our designs have political messages, it is difficult to separate daily life from politics,” Ahmed Benmussa, a 32-year old oil engineer and Boza co-owner, said. 
“We take inspiration from Libyan heritage because we have a rich culture. Reviving history is one of our aims.” 
Importing blank T-shirts and scarves from Turkey, its designers use a small printing machine to decorate the clothes and accessories. Customers can also personalise goods or propose new designs on a “suggestion wall” in the store. 
The T-shirts sell for around 50 Libyan dinars ($40). 
Capitalising on Boza’s success in Benghazi, plans are now under way to open a branch very soon in the capital. 
 
(Source: Star Online)

 

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